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Sad Critters
Sad Critters is a skate apparel company aiming to spark creativity in young skaters and reduce rates of depression in generations Z and X. The brand has an edgy flare and features hand-drawn doodles on all collateral to give it a "tagged" look. This helps create a casual connection between the business and it's customers. The creative direction for this project is heavy influenced by west coast culture, where I imagine this brand would thrive.
![Sad Critters Branding](https://static.wixstatic.com/media/996891_e1d54f1e6ad24845ad00cafda86a316f~mv2.png/v1/fill/w_979,h_1745,al_c,q_90,usm_2.00_1.00_0.00,enc_auto/Sad%20Critters%20Branding.png)
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