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On
While interning at M&C Saatchi SENA, I developed a complete rebranding of On, a shoe & sportswear company dedicated to using renewable materials & creating a more sustainable future. The goal of this passion project was to develop raw, unadorned visuals that mirror On's honest approach at minimizing waste. I followed a loose grid system & played around with paper-textured backgrounds to add a human touch.
![](https://static.wixstatic.com/media/996891_535e033492334d67b07a20fbf658e7dd~mv2.png/v1/fill/w_980,h_2063,al_c,q_95,usm_2.00_1.00_0.00,enc_auto/996891_535e033492334d67b07a20fbf658e7dd~mv2.png)
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