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Lexi's Liftstyle
I developed a visual identity and basic branding guide for Lexi Caputo, a personal trainer & food nutritionist based in NYC. After our initial call, I knew Lexi needed a bold, spunky brand to match her confident personality. Embracing bright colors & playful illustrations, Lexi's Liftstyle exudes the energy within health and fitness.
![Lexi's Liftstyle Branding](https://static.wixstatic.com/media/996891_556bb9df644b473daafd086521f6e35f~mv2.png/v1/fill/w_979,h_1212,al_c,q_90,usm_2.00_1.00_0.00,enc_auto/Lexi's%20Liftstyle%20Branding.png)
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