I crafted a vibrant and engaging logo suite and visual identity for Cutie Pop Balloons, a delightful small business based in North County, CA! The branding strategy was to encapsulate the colorful, playful, and fun essence of the business, making it appealing for events such as birthday parties, baby showers, weddings, graduations, and more. The visual identity I developed emphasizes a lively and joyful atmosphere, designed to attract clients looking to add a touch of whimsy and cheer to their celebrations. By creating a cohesive and eye-catching brand, I aimed to encourage more bookings and enhance the overall customer experience.